Updates / Newsletters
Read updated decorative concrete product News information here:
Enhancements Newsletter Archives:
- “Enhancements” Newsletter – May/June ’09
- “Enhancements” Newsletter – March/April ’09
The decorative concrete market is experiencing national growth! It is an exciting time to be a part of this market and AE is happy to be sharing it with you! Now come, be CREATIVE...and remember, "If you do things well, do them better. Be daring, be first, be different, be just." - Anita Roddick
Congratulations Laura!
Laura Howard of Decorative Designs located in Silver Springs, FL submitted this picture using AE products. Laura is the winner of the newsletter photo contest. Laura receives a $100 credit towards a future purchase of AE products.
THANKS FOR THE PICTURE AND KEEP UP THE GREAT WORK!
Impress your customers with this AWESOME counter!
BUILD YOUR PORTFOLIO!
Architectural Enhancements is having a Premier Overlayments, Faux & Countertops Class May 14-16 in Annandale, MN. This class will teach you how to make a countertop like the one pictured here at Prairie Supply in Bismarck, ND. The Premier Overlayments, Faux & Countertops class is Thursday through Saturday so you may still work most of the week. The $595 cost includes 3 days of training, a full portfolio to take home, and continental breakfasts and lunches. IN ADDITION receive $100 credit towards product purchase for each additional attendee from the same company! Call to register today: 320-274-6909 or toll free 866-519-5426 OR CLICK HERE TO REQUEST A REGISTRATION FORM
Surviving the fallout of a tough economy!
What can you, the contractor, do that others are not doing?
In a tough economy, those who do nothing to change the way they market themselves than what they did last year will get exactly that; nothing changing. Your customers are in a wait-n-see mode, so if you want to break the cycle, CHANGE YOUR APPROACH! Here are a few tips to jump start your spring! Make yourself more visible. Start by contacting designers, architects and builders in your area by introducing yourself and your work. Put flyers on bulletin boards with pictures of your best work and your contact information. Send out hand written postcards designed with pictures, a list of the work you do, and contact information to specific locations in your city. Your post office can help you determine how to do these mailings to certain neighborhoods, etc. When you get a meeting scheduled or have an estimate to attend, be POSITIVE, CONFIDENT, and offer IDEAS that are USEFUL and INTERESTING. Have a portfolio that shows PICTURES of your work plus SAMPLES that your customer can feel and touch. Explain WHAT they need and WHY, not as much as HOW you do the work. Be a PROBLEM SOLVER and be AMAZING with your ABILITIES! LISTEN to your customer, and remember you are there to BUILD A RELATIONSHIP and offer GREAT CUSTOMER SERVICE...something that in this economy will get you in front of, and stay ahead of, your competition. With that said, always put your best foot forward. You don't always get judged on your crisp, clean appearance. Sometimes meeting a potential customer after a hard day's work with a little concrete on your jeans, makes the client feel important that you have fit them into your busy schedule and they see you must be in demand because you are busy working in a slow economy!
From the Product Corner
New Stain Sizes! Architectural Enhancements has added a new size of stain products. Now you have a choice to purchase all stains (Water-Based, Mineral and Reactive) in either a GALLON or a QUART size. The quart size can be used for smaller jobs and allows you to carry a larger variety of colors with you at all times.
Photo Contest Reminder
Keep sending pictures of your work using Architectural Enhancements’ products! We select a winner for each Enhancements newsletter. The winner receives $100 credit towards their next purchase. All pictures should be submitted to info@aenhancements.net in either .jpg or .gif format.